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How to get referrals and testimonials from satisfied small business clients?

BuzzBoard

Another effective strategy is offering incentives. A study by BrightLocal found that 88% of consumers trust online reviews as much as they do personal recommendations. They lend credibility, foster trust, and often play a pivotal role in persuading prospective customers.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

My 2 Day Client Intensive all planned out as an in person event in Australia, but due to the lockdown laws and travel restrictions, I needed to pivot to running the entire 2 day event via Zoom. There are two crucial things you’ll need to prepare: The optin page where you advertise the virtual event. Source: Wild Apricot.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This involves utilizing industry-specific language, examples, and case studies.

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23+ sales forecast templates (and how to use them the right way)

Close.io

And that means you can spend confidently on advertising, hiring, and more. Sales forecasting also plays a pivotal role in a number of decisions. Without a proper process in place, you won’t know how much to spend on advertising, what tactics are working, and what needs to be stopped immediately. The landscape your industry.