Book Review: The Gamification Revolution
SBI Growth
MAY 29, 2013
This client, Hi Leva of Clear Channel, has a good eye so I paid attention. The concept of gamification is catching on in B2B sales and marketing. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). All of which apply to the world of B2B sales. The book could be cut in half.
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