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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

Cold calls have been one of the oldest strategies in the sales handbook. The key to a good referral program is to give them an incentive. Depending on the industry and business you are in, the incentive offered will differ. Cold Calls. And no, it’s not dead! Spray-and-pray tactics will no longer work!

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. One of the great things about working for a relatively small company is that it trains you to be very pragmatic. Sales Incentives. One of them.