Aprimo, Enterprise and Funnel - Sales Pro Central

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Aprimo

Enterprise

Funnel

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” So how can we get out of the dark funnel and get back on track with our sales and marketing efforts? . Light up the dark funnel with customer insights .

Top of Funnel

Top of Funnel Intent Signal Marketing Account Based Marketing

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

And I knew him because he started Aprimo and was the CEO of there. And then part of the reason we shifted to product-led growth is, we were starting to realize there’s a ton of people outside of the upper, mid-market enterprise space that could use our product now at a price point that was affordable. So I took the coffee.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

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