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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

How to shift from marketing to sales without losing steam [14:11]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate. How you got into marketing in the first place? I was running marketing there, and I loved what I did. We’re on iTunes. And on Stitcher.

Lead Rank

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data. And it’s getting worse. .

Top of Funnel

Top of Funnel Intent Signal Marketing Account Based Marketing

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

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