Product Management University

JULY 1, 2024

If I’m setting a mission for my product marketing organization, it’ll be focused on those we serve most, prospective customers, salespeople/channels, and existing customers. Product marketing is also the engine that mobilizes that conversation across marketing platforms and sales channels. In a word, RELEVANCE!

Marketing 52

Marketing Lead Rank SalesForce Lead Scoring 52

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. Melissa Murillo.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135