Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

MarketJoy

OCTOBER 15, 2018

And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. Also, you should provide an easy-to-read playbook to your SDRs for future reference. You can use incentives to push your SDRs to do more. You teach your SDRs not to compete with each other.

Coaching 61

Coaching Demand Generation Agencies Incentives Incentive 61

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? The B2B crowd love how-to information and trend data. According to InsideSales, B2B direct mail generates a response rate of up to 65%. This way it’s not a surprise, and it’s much more likely they’ll refer you. You check the date. Tweet @ them. Email them.

Lead Generation 86

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 86

SalesHandy

OCTOBER 28, 2022

These individuals are commonly referred to as ‘Outbound Leads’. Campaign Marketers – their role is to strategize, execute and optimize demand generation campaigns to achieve sales goals. Despite the general notion of cold calling, live phone conversations remain to be a key component in the outbound sphere.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Sales Hacker Training

NOVEMBER 21, 2022

RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. Vidyard Images can sometimes drive the message home a lot better than words.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Tony Hughes

MARCH 13, 2018

Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Build out concise case studies with testimonials from your happiest reference customers. It's reciprocal and you can help them too by offering to refer in return.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63