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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now. If you remember, Jerry had this revelation in the movie. For Brian’s insights and tips on demand generation, visit the B2B Lead Blog.

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Father?s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

DiscoverOrg Sales

It was a revelation. Here’s the thing: Outbound lead and demand generation strategies WORK. After three more minutes of crying, our girl was down for the count. The next few days were more of the same. But since then, Grace has slept 12 hours a night. Babies are trainable! Yes, it’s hard. And you have to do it anyway.

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