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Reveling In Complexity

Partners in Excellence

As we look at complex B2B enterprise level solutions, without a doubt, they are complex. As a result, it’s human nature to address complexity by reveling in the complex. Sometimes, we lose site of how we revel in complexity. The problems our customers face are complex. We live, every day, in the world of the complex.

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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

As we spoke, it struck me how we revel in these questions. When we look at the data on No Decision Made and Buyer Regret, we know how much our customers struggle with complex B2B change and buying initiatives. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

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Einstein Selling – The Most Popular Form Of B2B Selling Today

The Pipeline

I enjoyed the presentation, very credible, and in expected fashion, it started out with a big bold revelation to engage the audience. The post Einstein Selling – The Most Popular Form Of B2B Selling Today appeared first on Renbor Sales Solutions Inc. 14% Never Even Achieve 10% Of Quota.

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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

Later revelations included referring a lead to a seller more appropriate for the client, even including a competitor; such selfless actions lead to positive referrals and future sales. He assured me that it was 100% relevant to large B2B sales, and he was absolutely right.

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Freeing Time For The “Human Touch” In Selling

Partners in Excellence

We revel in leveraging our technologies for buyer engagement–and, apparently, buyers revel in these as well. This is not a surprise, we’ve seen this in consumer buying and many types of B2B buying for decades (How long has EDI existed?) And if we are being honest with ourselves, too often we drive them away.

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Sales Talk for CEOs: CEOs on Social Media: A Direct Correlation to Increased Revenue (Ep111)

Alice Heiman

01:20] Ever-Present Marketing Problems – Revelations on the persistent challenges in the field despite decades of progress. [02:52] 17:10] Platform-Specific Strategies – Unravel the nuances of different social media platforms for B2B engagement, from LinkedIn to Instagram and beyond. [22:04] His career follows the pipeline.

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Are You Passing this Simple Relevancy Test in B2B Sales?

Anthony Iannarino

Your Ability to Execute: In big deals, in complex B2B sales, and in sales where what you sell is strategic, your ability to execute is a variable to your client’s success. If what you sell is essential to your client’s success, then you must be able to execute and ensure they achieve the outcomes you are promising.

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