Cadel Evans – Lessons For Winning

Tony Hughes

I started reading books about Lance including Tour de Force by Daniel Coyle and my doubts grew. During the drug era of the Tour de France he could never win. That’s what winning a grand tour (3 week race) is all about – your teammate's capabilities and unity combined with your ability and luck to avoid a crash is the name of game. He was also the first Australian to win the UCI Pro Tour in 2007 and the UCI Road World Championships in 2009.

The Top 52 Sales Books Every Sales Pro Should Read

It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. Jordan’s tour de force on measuring, evaluating, and inspiring the modern sales force. Lucky for us, Cialdini dedicated his 35 years of rigorous research and 3 years of close study to find the underlying psychological forces that drive human beings to change their behavior – all of which are fleshed out in this book.