The Top 52 Sales Books Every Sales Pro Should Read

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Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Written by a legendary sales consultant with going-on four decades of selling experience, The 25 Habits of Highly Successful Salespeople is a must-read sales book – whether you’re a novice or seasoned veteran. Selling software-as-a-service? It’s definitely not a selling skills book. Scared selling is ineffective selling. The New Conceptual Selling.