The Top 52 Sales Books Every Sales Pro Should Read

Instead, The Challenger Sale recommends a new, provocative approach to selling: Commercial teaching. Written by a legendary sales consultant with going-on four decades of selling experience, The 25 Habits of Highly Successful Salespeople is a must-read sales book – whether you’re a novice or seasoned veteran. Selling software-as-a-service? It’s definitely not a selling skills book. Scared selling is ineffective selling. Solution Selling.