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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

Lead Gen 113
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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

Click to start video at this point — Asked about new social media tools and recent findings that senior executives are using them to connect rather than research and purchase, Brian says too many companies are focusing on technology in hope of creating a process. There are groups that are driving ROI from social media.

Lead Gen 145
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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. ” Social Media: Less About Lead Gen and More About Creating Relationships. ” She adds, “I see social tools as being more nurturing tools than anything else.

Strategy 171
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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Impact of Mobile.

Trends 157
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Top sales blogs all sales managers need to follow

PandaDoc

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do? Smart Selling Tools.