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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

For those who aren’t familiar, connect rate—or reach rate—is the number of calls it takes for a sales rep to connect with a potential buyer. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. In fact, there are many effective tactics and strategies B2B marketers can adopt from their B2C counterparts.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Create Alignment Alignment is essential when preparing to launch a new product or service. You must optimize.