Zoominfo

NOVEMBER 20, 2018

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Google Analytics ? One marketing specialist shared the case studies of his 2 B2B clients. Mentioning the recent Google update ? Is this also true for B2B websites?

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Google Analytics ? One marketing specialist shared the case studies of his 2 B2B clients. Mentioning the recent Google update ? Is this also true for B2B websites?

B2B 52

B2B Top of Funnel Marketing Lead Rank 52