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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Buyer behavior: Who wants to do business with us?

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. Buyer behavior: Who wants to do business with us?

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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Tools like Google Analytics and SEMrush offer invaluable insights into competitor websites’ traffic sources, user engagement, and content performance. Recent studies reveal that less than half of all small businesses conduct regular competitive analysis. Another effective tool is a competitive SEO analysis.

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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ).

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Instead, focus on your core audience.

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What Digital Marketing Certifications Should I Have to Sell to Small Business?

BuzzBoard

This course offers a thorough study of social media, vital for enhancing your clients’ online visibility. This includes online advertising essentials and best practices for managing and optimizing Google Ads campaigns. Another vital certification to have is the Google Analytics Individual Qualification (IQ).

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

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