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18 essential sales KPIs: What to measure and how to track everything

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However, the easiest ways to think about churn is as: Revenue Churn: The percentage of monthly recurring revenue (MRR) you lose from canceled services. Whether you sell online or offline, B2B or B2C, B2G or S2S , SaaS or e-commerce, sales data can help you optimize your process and keep growing. As always, context is king.