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Are you in Social Media Denial?

SBI Growth

This statement covers B2B, B2C and B2G. These individuals deny that customers use social media to do research on potential purchases. Moral of the True Story: People are looking for you online whether you know it or not.Those people might be customers, prospects, business acquaintances or potential employers.

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18 essential sales KPIs: What to measure and how to track everything

Close.io

In this guide, we’ll run you through everything you need to know about sales KPIs (Key Performance Indicators) and metrics and then highlight the 18 essential sales KPIs used by top sales teams around the world to court better prospects, close more leads, and boost their bottom line. Customer acquisition cost. Customer lifetime value.