Buyer Persona Demand Generation Sales Management Sales Technology 
Zoominfo
JUNE 6, 2019
To put it simply, without a deep understanding of your target audience, your sales efforts will fail. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.
Sales Hacker Training
NOVEMBER 21, 2022
There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach.
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