8 Best B2B Cold Email Templates to Get Your Leads' Attention (BIR NNP)
Hubspot Sales
AUGUST 23, 2023
Instead, use your knowledge about your buyer persona to construct a personalized message that addresses their unique needs. The salesperson's "idea" makes the email less aggressive and aligns with where the recipient is at the beginning of their buyer's journey. After all, it comes with the territory of being in sales.
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