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Your Sales Training Isn’t the Problem. Your Assumptions Are.

Pipeliner

Are You Focusing on Sales Process Training or on Buyer Enablement? The faulty assumption here is that buyers are aligned with your selling process. Reality is often far different…it’s never the customer’s job to align with your sales process. sellers as a critical component to that follow-on sale.

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8 Best B2B Cold Email Templates to Get Your Leads' Attention (BIR NNP)

Hubspot Sales

Instead, use your knowledge about your buyer persona to construct a personalized message that addresses their unique needs. The salesperson's "idea" makes the email less aggressive and aligns with where the recipient is at the beginning of their buyer's journey. Avoid stuffing your email with marketing cliches and buzzwords.

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