The Pipeline

NOVEMBER 13, 2014

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. These are people who of their own volition initiated a buying cycle.

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

Customer Centric Selling

MARCH 26, 2018

In retrospect I’m not proud to admit that my objective when making initial calls was to see if I could get a second call with prospects. Sellers are under pressure to get a number of prospects in their pipelines. The biggest challenge I faced was securing appointments with owners of small businesses.

Lead Rank 73

Lead Rank Lead Scoring Top of Funnel Remedy 73

The ROI Guy

MARCH 30, 2011

Empowered: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

Marketing 79

Marketing Lead Rank Remedy Forecasting 79

The ROI Guy

MARCH 23, 2011

However, we find that over 30% of vendors and sales professionals still rely on this antique sales approach. Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”.

Sage 67

Sage Lead Rank Remedy Microsoft 67