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8 Sales Lessons from Michael Scott

Chorus.ai

Successful sales can tell your prospect’s story through your product. Your script may call for plenty of well-deployed statistics, case studies, or social proof of your product’s worth. The takeaway Your reps should always look to ease into a call with a few minutes of small talk. The subject is hardly important.

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What's it take to generate leads that fuel your forecast?

Pointclear

While all of these scenarios have potential, none could be called a lead. Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process.