Call-back Construction Lead Qualification Segment 
Pointclear
FEBRUARY 23, 2018
While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Which means those “leads” land in a black hole, and the money spent to generate them is wasted. Leads aren’t leads unless: They’re qualified.
Zendesk Sell
MARCH 21, 2019
Here are four ways to use your CRM to propel a stellar feedback loop: Align lead qualification criteria. Align lead qualification criteria. You’ve likely heard the terms “Marketing Qualified Lead ( MQL )” and “Sales Qualified Lead (SQL).” Monitor customer interactions. Collect & discuss responses.
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