Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
in 2018 were online sales and only about 5% of new cars). Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. Coming back to the website and consuming information there multiple times. Always start with the sales tasks.
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