Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform
The ROI Guy
AUGUST 24, 2018
This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. You shouldn’t. Instead, the information can be passed into the tool on the “call”.
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