Seamless Lead Handoffs Are Possible… If You Know Your Buyer’s Engagement Journey
SalesLoft
JULY 25, 2022
A sales lead handoff is the point at which a lead– whether a brand new prospect or an existing customer ripe for expansion – is transferred from one person on your team to another. Think marketing to sales development representative (SDR), SDR to account executive (AE), AE to account manager (AM), or AM to customer success manager (CSM). .
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