Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
Reskilling to Remain Competitive. We need to rethink what that person’s role is if so much more is moving through a digital channel. ABM is all about digital selling: doing what salespeople used to do on the golf course, in face-to-face meetings, and trade shows, is now being done through highly personalized, sequenced messaging.”.
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