Why Telemarketing Remains the Unsung Hero of Lead Generation
The Sales Association
MAY 22, 2011
Why Telemarketing Remains the Unsung Hero of Lead Generation. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale.
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