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Is Lead Generation Slipping Away From Marketing?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.

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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. The aim being that the brand communicates trust, influences, and leads to an action. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. We have seen a growth in 2012 in the concept of lead nurturing.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is all of the utmost importance in generating fresh leads. LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels. SBI is leading the charge into the age of “Social Selling.”

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Generally, marketing strategies generate leads, and then sales teams try to convert them. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.

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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Marketing automation can be introduced right from the initial lead management and interaction, all the way up to post-sales support. Bringing those leads successfully to the sales funnel.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition.

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