LeadBoxer

DECEMBER 8, 2019

Sales reps in charge of those accounts can give crucial insight to their marketing peers, who can then develop custom content, targeted ads, and other unique methods of engaging with prospects. Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Crunchbase

APRIL 3, 2020

Source: Reachforce & Marketo . Do you have the internal resources necessary to target accounts through multiple channels and touchpoints? Each team should then identify DRIs (directly responsible individuals) for each major function of the strategy (think sales, marketing, customer success, customer experience, etc.).

Ideal Customer Profile 136

Ideal Customer Profile Decision Maker Reachforce Lead Rank 136

SugarCRM

JULY 21, 2020

In fact, ReachForce has found that sales ignores 50% of marketing leads. This could mean they don’t work at the right type of company, they aren’t in the right department, they’re just a student doing research or anything else that would mean no matter what, they will never be your customer. It’s enough to make your head spin.

Lead Rank 45

Lead Rank Lead Scoring Sales Qualified Lead Account Based Marketing 45