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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

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Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone

Cience

Gatekeeper. How to Handle Objections In Sales Calls. The way cold calling is conducted today has been changed by technology, channels of communication, supporting processes, and different goals. In the new decade, a multichannel outbound strategy is a golden ticket to success in sales. Cold Calling Scripts that Work.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Build out a YouTube channel of customer testimonials. Leverage LinkedIn Sales Navigator for better segmenting and targeting. EA's are your best friend!]