Remove Channels Remove Health Care Remove Incentives Remove Prospecting
article thumbnail

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

article thumbnail

HOW TO SELL TO LEADS DURING AND AFTER COVID-19

MarketJoy

Some of the propositions that were once normal and appealing will not resonate with your prospects today. Your sales and customer-facing teams should make it a priority to schedule daily team meetings or discussions to share customer feedback and concerns they have been hearing from sales prospects. CHANGE YOUR COMMUNICATION CHANNEL.