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HOW TO SELL TO LEADS DURING AND AFTER COVID-19

MarketJoy

Over the past months, our team at MarketJoy has seen a significant increase in the number of customers asking for guidance on how to adapt and tailor their sales strategy to accommodate a global pandemic and a struggling economy. Your content most likely references a value proposition or “why buy now” statements.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

His most recent book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press), which was cited as, “the best sales book of the year” ( Strategy + Business ), “a must read” ( Gartner Group) , and “perhaps the best sales book ever” ( Forbes ). Answer: Yes.