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Improving Email Engagement by Turning Inactives Into Actives

Appbuddy

In our latest State of Email Live webinar, we were joined by Craig Hood , Email & SMS Lead, Global Channel Excellence at AstraZeneca. For Craig, these challenges are made more complex by a multi-market, multi-segment audience that is both B2C and B2B.

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Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets

Vendor Neutral

But not so fast; how do you deliver customer relevant content at scale and across your direct and indirect sales channels without the risk of non-compliant or off-brand content? Example use cases: achieving success in product launches, expanding sales channels, and entering new markets.

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