A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

The ROI Guy

MARCH 6, 2017

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. For marketing programs, measurement should track the number of leads captured, opportunities generated and conversions to deals. Leads are like avocado’s – they spoil if you let them sit too long.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Cience

MAY 7, 2019

The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

The decision maker that your Sales Development Rep (SDR) contacts via email, phone and other channels of communication. Qualified Sales Lead] – A decision maker who became interested in your product/service and whom your sales development team identified as a good fit in accordance with a set of criteria.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40