PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Pointclear
MAY 2, 2012
He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Inbound vs. Outbound Marketing. “So focus.
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