TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It
Sales Evangelist
APRIL 23, 2020
He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. Are they engaging with you or with your marketing machine?
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