Remove Channels Remove Outbound Remove PointClear Remove Remedy
article thumbnail

Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. It isn’t dead. Any interest in a short chat?

article thumbnail

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Inbound vs. Outbound Marketing. Click to start video at this point — Asked about the inbound/outbound mix, Paul notes both are being changed dramatically.