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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. It isn’t dead. Any interest in a short chat?

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

He suggests the remedy is for a company to narrow its focus and concentrate on one or two spots and get really good at a limited number of social media sites. Inbound vs. Outbound Marketing. Click to start video at this point — Asked about the inbound/outbound mix, Paul notes both are being changed dramatically.