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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

99% of their revenue is 'recurring' (SaaS) and with less than 1% customer churn. Salesforce and NetSuite are the most relevant with WiseTech added to this illustration by me with Graham's permission.risen. Customers speaking to the product power and quality is 100 times more valuable that advertising, social media or cold calling.

Revenue 65