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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

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When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. Historically for intent signals, most of the data usually came at a one week delay.

Segment 246
article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. Historically for intent signals, most of the data usually came at a one week delay.

Segment 130