Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. Engaging existing customers is critical for securing renewals and decreasing churn. The intent signal data also provides upsell and cross-sell opportunities.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JULY 13, 2023

Execution: Tools & Tactics Your sales strategy won’t come to life without specific tools and tactics to execute the plan. An accessible, accurate, and actionable data foundation makes all the difference, and integrated tools are what make a data platform truly effective. Next up is enablement.

Strategy 130

Strategy Customer Hiring How To 130

ExecVision

DECEMBER 4, 2019

They churn out much quicker than people matching the ICP perfectly. This means that anyone not meeting these criteria, will most likely not benefit from the product, and churn early. When that happens, the company begins to acquire clients that match the ICP only partially. Identifying the Best Times to Reach Leads.

Lead Qualification 40

Lead Qualification Lead Rank Ideal Customer Profile Lead Scoring 40

Zoominfo

MARCH 15, 2023

Frequently called technographics, this data tells you which tools and platforms a company uses and when they might be coming up for renewal. This information can be particularly useful to software companies (either competitors or adjacent technologies) or those providing services on top of those tools and platforms.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MAY 5, 2021

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. Historically for intent signals, most of the data usually came at a one week delay.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 5, 2021

In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it. Historically for intent signals, most of the data usually came at a one week delay. In addition to FLoC, Apple’s latest iOS 14.5

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

AUGUST 16, 2019

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . At any given time, one or a few of these things may need more attention.

Top of Funnel 70

Top of Funnel Intent Signal Marketing Account Based Marketing 70