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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. Engaging existing customers is critical for securing renewals and decreasing churn. With high-quality intent data. Intent data signals compare current topic-search activity with past activity.

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How to Supercharge Your Customer Expansion Strategy

Zoominfo

You might also start seeing intent signals that show that an existing customer is looking for a new product your company offers. Some of the best tactics we use for winback conversations are contacting external moves , and a specific play to win back churned customers. Next up is enablement.

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How to Use Lead Qualification to Coach Salespeople

ExecVision

They churn out much quicker than people matching the ICP perfectly. This means that anyone not meeting these criteria, will most likely not benefit from the product, and churn early. When that happens, the company begins to acquire clients that match the ICP only partially. Identifying the Best Times to Reach Leads.

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ZoomInfo and TrustRadius: Better Intent Data, Better Results

Zoominfo

By accessing TrustRadius intent data within ZoomInfo Sales, marketers and frontline salespeople can see precisely which pages prospects and existing customers are viewing, cross-referenced with your CRM data. Distinguishing between the two allows reps to proactively prioritize at-risk accounts as well as new opportunities.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. However, many ABM organizations are not setting up their ABM programs in a way where collaboration is required.

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases 1. Preventing Churn One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases. Preventing Churn. One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.

Intent 130