Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JULY 13, 2023

Execution: Tools & Tactics Your sales strategy won’t come to life without specific tools and tactics to execute the plan. An accessible, accurate, and actionable data foundation makes all the difference, and integrated tools are what make a data platform truly effective. Next up is enablement.

Strategy 130

Strategy Customer Hiring How To 130

ExecVision

DECEMBER 4, 2019

They churn out much quicker than people matching the ICP perfectly. This means that anyone not meeting these criteria, will most likely not benefit from the product, and churn early. Evaluating website visits or marketing collateral use can fuel the first things you say during the call as well.

Lead Qualification 40

Lead Qualification Lead Rank Ideal Customer Profile Lead Scoring 40

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. 12 percent!! .

Top of Funnel 71

Top of Funnel Intent Signal Marketing Account Based Marketing 71