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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Complex Sale is a type of sale common in B2B markets involving multiple decision makers, custom service or purchase agreements, and relatively longer sales cycles. Gatekeeper. Gatekeeper is a person (e.g., SaaS is an acronym for Software as a Service. Deal Closing. Decision Maker. Demand Generation. Direct Mail.