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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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How Enterprises Are Adopting Social Selling

Tenfold

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. It’s different from social media marketing.