How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?
Tony Hughes
MAY 12, 2019
They invest only 14% of revenue and have only 12% of their people working in sales and marketing. Here are some relevant benchmark companies for comparison in the illustration below (courtesy of Graham Hawkins and his book, The Future of The Sales Profession). WiseTech operates in 125+ countries and has 6,000+ customers.
65 
Let's personalize your content