Create a Successful B2B Sales Experience in 16 Steps
LeadFuze
MAY 11, 2021
While B2C customers often make their purchasing decisions in the spur of the moment, B2B buyers could take as much as a year to decide to purchase a product or service. Map out your customer journey. You can use a tool such as Eloqua to set up your customer journey map. Repeat business vs. one-time sales.
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