Companies Must Care How Revenue is Earned
Pipeliner
APRIL 4, 2018
Few realize that some bucks are toxic, though I’m certain that the CFO’s at 21st Century and VW have already experienced that epiphany. Instead, compensate on value delivered. We refer to it with a catch-all: “The Top Line.” In other words, “a buck is a buck.” The reason? He Still Works There , New York Times , March 28, 2018).
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